Why was the world of Football in rage for 72 hours?
12 teams tried to break off from the UEFA Champions League and build their own: They called it the Super League.
Former football coaches and players? Ditto.
Sport fans all over the globe? Started protests.
Heineken, as the UEFA Champions League main sponsor for almost 30 years, had to make a fast statement.
In less than 48 hours we came out with a simple post that sent a powerful message. And for the first time in history, many football teams fans stayed in the same tribune: ours.