CANNES LIONS
1 Shortlist
Luxury brands try to be as visible as possible with their big logos, big installations and flashy branding while Bottega Veneta chooses to go to the opposite direction: no logo on the products, quitting social media and no flashy installations. But how do you apply the same principles in the most visible of medias – the Outdoor?
Hidden Outdoors, the first out of home campaign that people almost shouldn’t see.