The launch campaign of YOU, the new tv series by Netflix.
Based on the story of a stalker and an innocent victim, the campaign was based on the fact that behind every stalker's word, lies something creepy, for example:
I LOVE YOU LIKE ON THE FIRST DAY (love part)
I FOLLOWED YOU HOME (stalker part).
Because NOTHING IS MORE DANGEROUS THAN LOVE.
TRANSLATION: I LOVE YOU LIKE ON THE FIRST DAY (I GOT IN TO YOUR EMAILS).