Half of football fans have match-day superstitions. Like Amelie and Sophie, two London-based supporters who can’t watch a game at the stadium without hitting their lucky pub first. That’s why Heineken® and LePub Milan did more than just bring them to the Women’s Champions League Final in Lisbon: they brought their lucky pub too.
2,195 km and 4 countries later, 1 bar was delivered to keep the ritual going for the most important match of all.
Cheers to the superstitious fans.